Born from ambition. Rooted in culture. Created for Elevated People.

Built at the intersection of African heritage and British culture, Jerry J uses fashion as a form of storytelling, exploring identity, ambition, community and the experiences that shape who we become.

At the heart of the brand is Elevated People, a philosophy built around the belief that there is always another level to reach. It represents people who continue to grow, challenge themselves and strive towards their personal goals in life.

Founder & Creative Director

Jerry J was founded by Lamin Gibba, a Gambian-born creative based in Newcastle upon Tyne.

The name Jerry J is personal to the brand’s story. Jerry comes from Lamin’s creative name, while the J represents the initial of his son, Jackson, bringing together personal identity, family and legacy at the heart of the brand.

Lamin’s creative journey has developed through fashion, visual storytelling, community and education. He graduated with First Class Honours in Fashion Communication and Design Practice from Newcastle College University Centre and is currently studying for a master’s in creative and professional Practice.

As Founder and Creative Director, Lamin has shaped Jerry J into more than a clothing brand, bringing together fashion, photography, music, performance and culture as part of its wider creative identity.

Family remains central to the Jerry J story. Jackson has grown alongside the brand and features throughout its creative imagery, with their father-and-son connection reflecting legacy, growth and the ambition to create something meaningful for the next generation.